You're building a great business. You're through the start-up phase, growing fast and your market opportunity is significant. Welcome to the scale-up phase. Whether you're a founder-turned scale-up CEO, or a professional CEO who's joined a founder team, Frog talks your language - we specialise in scaling tech companies. Helping leaders succeed through the scale-up phase is what we do at Frog.

It's why we call ourselves the CEO's VC.

What we do

Frog invests in software enabled scale-up stage tech companies in Europe. We invest in equity rounds of €5m - €20m in companies with annualised revenues of typically €3m - €30m. We only invest in sectors we understand: consumer, financial and businesses services. We aim to make scale-up a science, not an art. Together with our network, we're continually improving a Scale-up Methodology. We use this, our network and our experience to help you succeed.

  • €1bn Total exit transactions since 2010
  • ≈40% Portfolio revenue growth PA
  • 60 Experience of investing in over 60 companies

Our Scale-up Methodology

Your role as CEO is changing rapidly. You want an investor who is experienced, supportive and adds real value. One who complements your early investors. One who supports your ambition whilst highlighting pitfalls, acting as a constructive, independent partner.

Our Scale-up Methodology is our way of showing what we see as vital in this next phase. It provides a framework for us to help you prioritise your most precious resource; your focus.

Our Scale-up Methodology

Our portfolio

  • Edited

    Disruptive leader in real-time market analytics for fashion

    edited.com

    • Sector Retail Software
    • Location Australia, UK, US
    • Investment Status current

    EDITED is the world leader of real-time data for apparel retailers worldwide. Using more than 27 billion of data points, with millions more added daily, EDITED helps leading brands like Topshop, Gap, and Saks Fifth Avenue make faster, more efficient trading decisions by constructing an in-depth view of the real state of their markets.

    Founded in London in 2009, EDITED is used every day by buyers and merchandisers to have the right product, at the right price, at the right time.

    Visit edited.com

    “Frog were recommended to us a number of times. That's testament to their reputation and the reach of their network, which has been very impactful for us already. Their view and horizon is long-term, so it's always felt like they're part of our journey to building a substantial and successful company. We're proud to have them as part of our story.”

    -Geoff Watts, CEO, EDITED

  • Scoota

    Leading supplier of programmatic technology for rich media marketing

    scoota.com

    • Sector Digital Media
    • Location Spain, UK
    • Investment Status current

    Scoota is a cross-media specialist, creating and delivering engaging cross-media entertainment formats that are supported by a unique marketing methodology and an innovative technology platform. Founded in 2008 by technology entrepreneur James Booth and TV executive Torie Chilcott, Scoota is one of a new breed of companies that understands the rapidly evolving media landscape, where online video is exploding and the boundaries between TV, online and mobile are becoming increasingly blurred.

    Their cloud-base technology suite includes intuitive, self-service tools for constructing, analysing, planning, distributing and tracking campaigns across a global network of premium publishers and ad exchanges. Through a unique combination of marketing methodology, proprietary technology, a growing online content-distribution platform and privileged access to talent, Scoota specialises in realising powerful content-related and social-media marketing opportunities for brands, advertisers and publishers.

    Visit scoota.com

    “At the very top of my desired list of investor partners was Frog. Frog feels like an extension of the business; not because they impose but because of the value the individuals bring and the friendly manner in which they deliver this. There’s a natural feel of creativity and entrepreneurship over there in Kings Cross: a bunch of highly capable, enthusiastic people who are a breath of fresh air in an otherwise often too formal and regimented sector.”

    -James Booth, Founder & CEO, Scoota

  • Rated People

    UK's leader in helping homeowners find quality, local tradesmen

    ratedpeople.com

    • Sector Property
    • Location UK
    • Investment Status current

    Rated People is the UK’s largest online marketplace to connect homeowners with quality, local tradesmen, whose quality and recommendations are based on reviews and ratings from other homeowners in the Rated People community.

    Rated People is transforming the £39 billion home improvement industry, generating more than £1 million in home renovation and repair work every day for tradesmen using its service. For homeowners, Rated People is free to use and offers access to more than 30,000 quality, local tradesmen in the UK, representing 24 trades. For tradesmen, Rated People offers access to more than 250,000 home improvement and repair jobs a year, helping tradesmen get more jobs, earn more money and find work closer to home. It is now recognised that the market for directory services, dominated by Yellow Pages, is shifting to new, more efficient models. Innovative service providers like Rated People offer greater control, higher levels of trust and better value for money to both consumers and business looking to serve them.

    Visit ratedpeople.com

  • Skimlinks

    Content monetization platform for digital publishers

    skimlinks.com

    • Sector Digital Media
    • Location UK, US
    • Investment Status current

    Skimlinks is the leading content monetization platform for digital publishers.

    Founded in 2007, Skimlinks creates native monetization solutions for publishers, rewarding them for any e-commerce they drive by automatically turning product links and references into trackable affiliate links. Integrated with more than 20,000 merchants, Skimlinks processes 300 million clicks a month on over 1.5 million sites around the web.

    Skimlinks technology helps publishers like Time Inc, Gawker Media, Condé Nast, Hearst Digital and The Huffington Post earn revenue and gain insights from their commerce-related content. Skimlinks’ publishers monetized their content by generating over $625 million in sales for over 20,000 retailers on the Skimlinks platform.

    Skimlinks is a team of more than 80 with offices in London, San Francisco and New York.

    Visit skimlinks.com

    “We have always believed that a strong culture and collaborative values are critical to building a lasting, robust company. It made sense that we expand that belief not just to our teammates and clients, but also to our investors, who become an extension of our team. Frog’s similarity in values and culture, coupled with their breadth of vision, strategic experience and desire to contribute, made Frog an ideal investor and partner for Skimlinks.”

    -Alicia Navarro, co-founder and CEO, Skimlinks

  • Azimo

    Leading digital money transfer service

    azimo.com

    • Sector Financial Services
    • Location UK
    • Investment Status current

    Azimo is a market-leading digital money transfer service within the growing c.$600bn remittance market. Unlike traditional remittance companies, Azimo only accepts electronic transfers inbound, making anti-fraud checks more simple and secure. It has the most comprehensive pay-out network of any digital player, with over 200 destination countries giving access to 5bn reachable customers in 77 different currencies. Azimo’s team previously secured market leadership when managing Europe’s leading independent, traditional money remittance company: Small World.

    Visit azimo.com

    “Frog was flagged early as a good potential partner by our existing investors. The Azimo team has enjoyed getting to know them and we feel that their intelligent but straight talking culture gels with our own. That impression has been backed up by significant referencing with their existing portfolio companies and the wider market. As such we feel confident they are the right partner to add significant value during the next stage of our growth.”

    -Michael Kent, CEO, Azimo

  • Dynamic Action

    Advanced analytics for retail

    dynamicaction.com

    • Sector Retail Software
    • Location UK, US
    • Investment Status current

    The typical retailer will lose 11.7% of revenue this year due to the combined impact of overstocks, out-of-stocks and needless returns in their omni-channel operations. Advanced analytics for retail merchandising success is not wishful thinking. DynamicAction automatically creates an environment where data spanning the organization is scientifically considered using algorithms written by world-class data scientists and retail experts. The company’s technology identifies disconnects across the data sets and organization, prescribes specific actions to take to solve those disconnects, and prioritizes them by financial impact to your business.

    Under the leadership of John Squire, ex Coremetrics CSO, DynamicAction has a blend of the best retail experts and engineers, data scientists and marketers from the most recognizable companies in their industries, including McKinsey, IBM, Figleaves, Coremetrics, Travelocity, Marin Software, Harrods, Tesco, Chevrolet, Chevron, Match.com and Topshop. DynamicAction’s customer base has a few things in common: They are leaders in their categories, have extremely complex businesses and are facing intense competitive environments. Most importantly, they have visionary leaders who understand that reports, dashboards, and one-size-fits all analytics are simply no longer enough to be successful. You see them quoted in the press and headlining industry conferences for a reason. They are leading the retail merchandising revolution and will be the ones who beat their digital business plan and stay ahead of customer expectations. They are they ones that lean forward to make better decisions and take fast action on their cross-organizational and cross-channel data. Amongst them are Brooks Brothers, Clarins, Tesco, ElCorte Ingles, Nine West and Cole Haan.

    Visit dynamicaction.com

    "Whilst retailers worldwide are under intense competitive pressure due to Amazon and the internet, they are also losing a staggering $1.75 trillion in lost revenue opportunities on an annual basis. DynamicAction helps find and win these lost opportunities on a day in day out basis. At Nine West, their ROI on DynamicAction was 15x in 4 months as we uncovered $5.7m in profit (not revenue) potential during this time period."

    -John Squire, CEO, DynamicAction

Meet the team

Frog’s team offers unique growth stage expertise. We have a diverse range of experience that makes us valuable partners for CEOs entering the scale-up phase.

Our team includes tech entrepreneurs who have walked the talk, engineers and executives with first hand operational experience as well as technology sector VC veterans.

Meet the team