Scale-Up Methodology

Making Scale-Up a science, not an art.

Together with our network, we are continually improving our Scale-Up methodology. We’ve combined learnings from the many successes we and our network have had over the last 20 years. We’ve defined the major elements which are essential for any CEO to succeed in the Scale-Up phase, and we have expertise to advise on each specialist component.

Scale-Up Insights


The day to day


This is the here and now. It’s the daily, weekly winning of customers. It’s how you deliver your service and devise ways to improve, quickly. Execution is the machine: a blend of team, process and insight that enables you to see where to focus to make productivity improvements. In our Blog series, we cover many of these elements from SEO and content to NPS, CLVs and Saas metrics.

Explore Execution

Looking ahead


Planning is the monthly, quarterly cadence of making sure your strategic goals are clear, that your strategy to hit these is robust and that you have the talent and organisation in place to succeed. For more on this, read Frog Blogs on talent planning, building a board, hiring a CFO and managing your people resources.

Explore Planning

The long term


The final element focuses on building resilience into your business. This happens over the longer term, and includes the fundamentals of how you measure and monitor your company’s value progress, how you become a sustainable, profitable and autonomous business and how you fund yourself to this point.

Explore Resilience

My Scale-Up

Our methodology. Your Scale-Up

Find thought leadership, videos and toolkits dedicated to your role. Whatever your focus area in the leadership team of a software scale-up we have advice and expertise that can support you as your company grows. Search by your leadership role or focus on the sections of our Scale-Up Methodology.

Scale-up methodology

Choose content for your role

Find thought leadership, videos and toolkits dedicated to your role to help you scale faster, whatever your focus area in the leadership team of a software scale-up.

Select your focus areas

Choose the areas most relevant for you to find focused thought leadership, videos and toolkits. Whatever your focus area we have tools and expertise that help you scale faster.

Select content based on leadership focus, CEO, CFO, CTO etc.