The day to day
This is the here and now. It’s the daily, weekly winning of customers. It’s how you deliver your service and devise ways to improve, quickly. Execution is the machine: a blend of team, process and insight that enables you to see where to focus to make productivity improvements. In our Blog series, we cover many of these elements from SEO and content to NPS, CLVs and Saas metrics.
Planning is the monthly, quarterly cadence of making sure your strategic goals are clear, that your strategy to hit these is robust and that you have the talent and organisation in place to succeed. For more on this, read Frog Blogs on talent planning, building a board, hiring a CFO and managing your people resources.
The long term
The final element focuses on building resilience into your business. This happens over the longer term, and includes the fundamentals of how you measure and monitor your company’s value progress, how you become a sustainable, profitable and autonomous business and how you fund yourself to this point.