Andrew Betteley

Dominic Rodgers
Head of marketing

Andrew Betteley

Operating Partner

Following an Electronic Engineering degree, my first role after graduating saw me teaching people to fly gliders. Soon after though, my career in software development began for a startup in the automotive industry.

I have been fortunate to work in companies throughout their lifecycle from startup through investment, private equity and onto exit. It was during this time, I developed an understanding of the opportunities and challenges that scale-ups face as they grow and mature.

Aspects such as talent management and process development are all critical components of a successful technology function, as well of course as the underlying tech stack. Data led decision making together with iterative and proportionate change enables organisations to scale-up while preserving what was underlying early success.

In 2011 I went back to school and completed my MBA, after which I undertook  a number of technology turnaround assignments. I began advising Frog in 2019 as Technology Specialist, before joining as an Operating Partner in 2021.

I get great satisfaction from seeing how effective the team are. The Frog approach to working alongside the portfolio as a partner is unique. It starts early in the deal origination phase, where we really get to know the businesses, their people, their products and their culture.

This period is incredibly important, as not only do we want to know that they will be a good fit for Frog, but we also want these teams to evaluate how we can be a good fit for them. Alongside the Scale-Up Methodology, the Operating Partner program brings together a wide range of experiences, expertise and access to networks that the portfolio can draw upon. The reward of working with Frog is seeing how these partnerships benefit scale-up businesses and help take them forward to the next stage of their lifecycle.