Azimo’s Chief Product Officer, Dan Martins, has provided a guide for startups that will help maximise a team’s efficiency, so that new businesses can avoid mistakes and focus on making strides in their chosen field.
His most important tip is to keep teams independent from the start. Blurring the lines between marketing, project managers, and engineers can be detrimental to how your business makes decisions.
The product teams job is to balance the requirements of the customer, sales/marketing and engineering. In Dan’s words,
“A good product team makes sure you’re building the right things, for the right reasons, at the right time.”
You can read his full list of tips here.