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3 key ways successful software companies are adapting to 2024’s economic environment

Jens Düing

Jens Düing
Senior Partner

3 key ways successful software companies are adapting to 2024’s economic environment

Purpose and performance

2023 showed us how much more resilient purpose-led companies can be. We saw this both with our existing portfolio companies and certainly at our most recent investment in Oxford Medical Simulation. Among the many impressive aspects of the company, their collaborative culture centred around improving the provision of healthcare clearly stood out.

Adapting GTM strategy

We also backed our portfolio company Clue Software with a further £4m. Equally purpose-driven, Clue’s focus on adapting their GTM strategy is generating accelerating interest in its investigation and intelligence software from both new and existing customers after growing ARR by 60% in 2023.

Growth strategies with M&A

Another common theme during economic recessions continues to play out in 2024; acquisitive growth becomes attractive again for strong performing companies. Over in Spain our portfolio company, Housfy, has successfully acquired its third property manager in the past 18 months and thus can service the whole lifecycle of homeownership. Listen to our podcast and have a look at our toolkit below for insights into growth strategies with M&A.

New economic realities

These are just a few examples of how companies that have adapted to the new economic realities can take advantage of their strengths, whether building market share, scaling their product or expanding internationally. Expect to see more of this as 2024 unfolds.

Jens Düing

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Jens Düing