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Andrew Betteley & Dominic Rodgers – Building with AI

Andrew Betteley

Andrew Betteley
Operating Partner

Andrew Betteley & Dominic Rodgers – Building with AI

Lessons learned from developing an AI search engine with a large language model (LLM)

In episode 9 of Frog’s How to Scale podcast, Senior Partner Steven Dunne speaks with Frog Operating Partner, Andrew Betteley and Frog’s Head of Marketing, Dominic Rodgers, about our recent experience of building an AI search engine.

With the speed at which AI capabilities has been advancing in the last couple of years, the landscape of what is possible is constantly changing. This means that it is hard to know how best to approach utilising AI technologies in your business and how to execute them effectively.

Having developed a customised large language model (LLM) trained exclusively on Frog’s extensive library of toolkits, podcasts, videos, and articles, Andrew and Dominic discuss their own experiences, the challenges of the process, why they have done it, and how businesses should approach using AI both operationally and within their product(s).

Andrew is an experienced CTO with over 20 years’ experience in software development in companies from startup through investment, private equity and onto exit.

Dominic has over 15 years’ experience in content strategy, sales and marketing, working across publishing, technology, and financial services. He produces the Frog Operating Partners’ How to Scale toolkits, podcasts and articles, helping software leaders overcome the challenges they face through scale-up.

In this episode we cover 3 focus areas:

  • The vision – What are the reasons for deciding to use AI and how do you decide upon the vision for your application
  • Strong purpose – Many AI technologies have been employed without great success. How can you manage the process to ensure your end-result has integrity and matches your company’s values
  • Lessons learnt – When and how to start using AI, what to look out for when managing an AI deployment project and avoiding the pitfalls involved

We cover these topics and many others extensively in How to Scale, Frog’s library of Scale-Up insights created over the last 5 years, including further episodes of the podcast and Scale-Up toolkits from our other Frog Operating Partners.

Use the tool

Try our new AI search engine to ask your Scale-Up questions and get a tailored response generated from our Operating Partners’ toolkits, podcasts, articles and videos.

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We welcome all feedback, questions or topic suggestions for us to cover in future episodes, so please email us. We’d love to hear from you.


Andrew Betteley

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Andrew Betteley