In their latest industry-leading trend report, Frog portfolio company McMakler have recently found that the demand for homeownership is higher in the suburbs compared to the inner city in four out of the seven largest cities in Germany. The seven largest cities in Germany include Berlin, Hamburg, Frankfurt/Main, Munich, Cologne, Dusseldorf, and Stuttgart.
The upcoming service leaders in the European residential property market found that for those who cannot decide between the big city homes and the suburban lifestyle, an alternative solution has become available, Subtopia.
The increasing demand leads to the emergence of more suburban buildings and areas, where community spirit is present amongst the groups. With the progressive segmentation of cities as well as the diversification of suburbia and the countryside, it requires real estate brokers to keep up to date with all the latest trends. Brokers will also have accurate and detailed knowledge and expertise, combined with an interest in people’s lifestyles to ensure they secure the best opportunities.
Data software and AI also have a significant technological role within the real estate sector as companies can optimise the transaction processes using the latest technology in addition to creating value by nurturing personal relationships between customers and brokers.
McMakler’s Founder & CEO, Felix Jahn, states, “The broker of the future can determine the value of a property within seconds not only at district level, but precisely for each house in a street. In times of booming proptech offers and fully automated real estate portals, personal contact between broker and buyer is also becoming even more important.”
For more information about the future of living, you can download McMakler’s trend study, “Hybrid Homes” here.
About the author
Jens joined Frog in 2012 and became a Partner in 2016. Active across all Frog’s investment themes, he has a particular focus on investment opportunities in German-speaking Europe and BeNeLux.