Frog Capital leads Series B for McMakler, Germany’s leading hybrid Estate Agent


Scale-Up Investors

Frog Capital leads Series B for McMakler, Germany’s leading hybrid Estate Agent

• McMakler raises €16 million from existing investors

• Fastest growing hybrid Estate Agent in Germany

Frog Capital has led the €16 million funding round  for McMakler, the fastest growing Estate Agent in Germany. Since closing the Series A in the middle of last year, McMakler has firmly established itself as the largest hybrid Estate Agent in Germany. McMakler has transacted €50m worth of properties over the past twelve months, with a combination of industry-leading software and high quality personal advice from its network of property brokers.

The company will use the freshly raised capital to expand its national network of brokers, the capabilities of its software and the brand awareness of McMakler. The company already has a broker network spanning 50 cities across Germany with 100 brokers.

“The market has really taken to our model over the past couple of years, as our strong growth and full order book demonstrate”, said Hanno Heintzenberg, who founded McMakler together with Lukas Pieczonka two years ago. “As a hybrid Estate Agent we are combining the best of both worlds: the personalised service of a traditional broker and the latest technology as well as the most efficient processes. We are delighted to have the firm backing of Frog Capital as they understand this scale-up phase in the Proptech market.”

Frog’s Partner Jens Düing said: “McMakler is now the standout hybrid internet leader in this €10bn property market. They are the biggest player and have the most momentum, because their customer offering is resonating and their execution is excellent. Hanno, Lukas and their team are a very impressive unit, outperforming what we expected. We are delighted to lead this Series B round.”

About McMakler

McMakler offers seamless Estate Agent services for properties both for sale and for rent. The company is the only Estate Agent in Germany – and in Europe – to combine state-of-the art marketing and communication technology with best-in-class personal advice and support through its own network of estate agents. The services are free for property sellers and for landlords aiming to rent out their properties the company offers all-inclusive flat fees from €498. Based in Berlin, McMakler was founded in 2015 and today has 200 staff and representations in more than 50 cities throughout Germany. Hanno Heintzenberg and Lukas Pieczonka are the Founder CEOs.