Due Diligence

At Frog, due diligence (DD) is an integral part of our investment process. It is led by our team of Operating Partners, who are part of the Frog team, participate in our investment meetings, and provide consistent functional support throughout the lifecycle of our investments.

  1. Deal assessment
  2. Due diligence
  3. Ongoing portfolio support


Our approach to DD is designed to add value in its own right; it is conducted not in isolation but as part of an end-to-end process of collaborative added value.

Our Operating Partners work across the following disciplines:

As part of deal assessment our Operating Partners meet leadership teams to develop deeper understanding of the business, at the same time as demonstrating how we can add value.

The due diligence process itself then goes into far greater detail across the different key functions of each business focusing on the key areas determined by understanding that business, rather than applying a template approach.

At the same time as serving its traditional purpose of ensuring a business is performing as expected across departments, it also facilitates relationship building between our Operating Partners and senior leadership teams and alignment around future scaling developments. The immediate outcome of this is a robust 100 day plan to follow after investment, laying the foundations to a successful ongoing partnership.

One of the additional benefits of our approach is that our Operating Partners not only continue working as part of the portfolio company teams post investment, but also that they work closely with each other. This multiplies the value we can add because our work is both end to end, and inter-connected across what can otherwise be separate work streams.