Beth Adamson

Head of Finance

Beth Adamson

Email: beth.adamson@frogcapital.com

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Beth Adamson

Growing up

After graduating from Cardiff University with an engineering degree in 2016, I spent the year travelling round parts of Asia, Australia and South America. On my return, I decided I wanted to get more of an understanding of businesses in the financial services sector. I joined the BDO Advisory team in 2017, studying the ACA to become a chartered accountant.

Experience

During my time at BDO, I was a consultant in the Financial Services Advisory team, working with a number of Private Equity backed banks, which first sparked my interest in the Private Equity space. I wanted to join a company that works with promising businesses in the scale up phase to help them grow.

At Frog Capital

I joined Frog in 2021 and am now responsible for managing the quarterly valuations for the portfolio and reporting to investors, as well as managing the accounting and compliance of the funds and the management company.

In addition to this, a key part of my role is the implementation of our Positive Growth strategy, which is integrated throughout the investment lifecycle. During the deal origination and due diligence phases this involves running assessments using the Impact Management Platform to determine the impact they have on the “two Ps” – people and the planet. For our portfolio companies, this includes collaboration on suitable data analysis and supporting them on their ESG frameworks.

Beth Adamson

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Beth Adamson