• Sector Retail Software
  • Location Australia, UK, US
  • Investment Status current

EDITED is the world leader of real-time data for apparel retailers worldwide. Using more than 27 billion of data points, with millions more added daily, EDITED helps leading brands like Topshop, Gap, and Saks Fifth Avenue make faster, more efficient trading decisions by constructing an in-depth view of the real state of their markets.

Founded in London in 2009, EDITED is used every day by buyers and merchandisers to have the right product, at the right price, at the right time.

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“Frog were recommended to us a number of times. That's testament to their reputation and the reach of their network, which has been very impactful for us already. Their view and horizon is long-term, so it's always felt like they're part of our journey to building a substantial and successful company. We're proud to have them as part of our story.”

-Geoff Watts, CEO, EDITED