What Edited do

World leader in real-time market data and analytics for the fashion and apparel industry.

Edited help fashion-focused companies improve their understanding of customers and competitors. This takes out the guesswork in setting price architecture, product assortment and positioning, thereby maximising margins and sales opportunities.

  • 42K Over 42,000 daily users

  • 6 from retailers across 6 continents

  • >80 Growing team of over 80 people

Why we invested in Edited

The market for data-driven insights in retail has enormous growth potential, as fierce competition drives retailers to seek sophisticated technology partners to help them navigate an increasingly complex environment.

Frog were delighted to join Index in backing the Edited team to redefine how leading fashion and apparel retailers manage their business.


Julia Fowler – Co-founder, Edited


Geoff Watts – Co-founder, Edited

Steven Dunne – Senior Partner, Frog