Article
Investment status: Exited
What DynamicAction do
DynamicAction is the world’s leading retail industry predictive analytics SAAS company, delivering Amazon-like insights from caste datasets for global players like H&M, NIKE and Victoria Secret. Formed by the ex-IBM retail analytics team in the US, DynamicAction’s analytics technology is helping drive much needed profitability across both online and offline retail activities. To confirm their leading position, Accenture works with the company as their key global retail analytics partner.
$19b worth of customer transactions
17% increased profit per product view
Why we invested in DynamicAction
Amazon is taking the retail industry by storm. Existing retailers are searching for high powered solutions to defend themselves, and DynamicAction is proving to a key solution to the tier 1 global players. With landmark global accounts like Nike, H&M and Victoria Secret, DynamicAction’s team has shown it has to the technology that matches the highest benchmark.
Team
John Squire – CEO, DynamicAction
Mike Reid – Senior Partner, Frog
