About Us

You’re building a great business

You’re through the start-up phase, growing fast and your market opportunity is significant. Welcome to the scale-up phase.

Whether you’re a founder-turned scale-up CEO, or a professional CEO who’s joined a founder team, Frog talks your language – we specialise in scaling tech companies.

What we do

Frog invests in European software companies at the scale-up stage. We invest in equity rounds of €5m – €20m in companies with annualised revenues of typically €3m – €30m. We invest in a range of sectors where software is making significant, lasting changes, including financial services, healthcare, property and business.

With our Scale-Up Methodology we help make scale-up a science, not an art, while our team of operating partners help make it a reality, not a theory.

  • €1bn Total exit transactions since 2010

  • ≈40% Portfolio revenue growth PA

  • 60 Years' experience of investing in over 60 companies

How to Scale.ai

Frog’s new AI powered search engine

Over the past 6 years Frog’s team of Operating Partners have produced over 100 toolkits, podcasts, articles and videos in our ‘How to Scale’ library, as part of our Scale-Up Methodology to help software companies scale.

Now we have put them all together in a ring-fenced, customised generative AI tool to make it as simple as possible to get the information you want.

How to Scale.ai

Frog’s new AI powered search engine

Over the past 6 years Frog’s team of Operating Partners have produced over 100 toolkits, podcasts, articles and videos in our ‘How to Scale’ library, as part of our Scale-Up Methodology to help software companies scale.

Now we have put them all together in a ring-fenced, customised generative AI tool to make it as simple as possible to get the information you want.

Scale.ai

Our Scale-up Methodology

Your business is changing rapidly. You need an investor who is experienced, supportive and adds real value. One who complements your early investors. One who supports your ambition whilst highlighting potential risks, acting as a constructive, independent partner.

Our Scale-up Methodology is our way of showing what we see as vital in this next phase. It provides a framework for us to help you prioritise your most precious resource; your focus.

Our Scale-Up Methodology

Scale up

Dive straight in to some of our practical toolkits and hard-worn experience

See more

My Scale-Up

Our methodology. Your Scale-Up

Find thought leadership, videos and toolkits dedicated to your role. Whatever your focus area in the leadership team of a software scale-up we have advice and expertise that can support you as your company grows. Search by your leadership role or focus on the sections of our Scale-Up Methodology.

Scale-up methodology
  • Leadership
  • Focus

Choose content for your role

Find thought leadership, videos and toolkits dedicated to your role to help you scale faster, whatever your focus area in the leadership team of a software scale-up.

Select your focus areas

Choose the areas most relevant for you to find focused thought leadership, videos and toolkits. Whatever your focus area we have tools and expertise that help you scale faster.

Select focus

Select content based on leadership focus, CEO, CFO, CTO etc.