Making Ripples

Rockabox rebrands as Scoota, raises fresh funds and launches new tools

The programmatic rich media company Rockabox has renamed itself Scoota and raised £3.7 million in new funds.

Founded in 2008 by James Booth and Torie Chilcott, Scoota is an online advertising technology company that enables advertisers to create, activate, measure and optimise rich media brand campaigns, at scale, programmatically – all within a single platform.

The funds came from some of the advertising industry’s biggest names including Bartle Bogle Hegarty co-founder Sir John Hegarty; BMP co-founder and former Omnicom chairman Martin Boase; ex-TBWA president Michael Greenlees; and Innocent Drinks co-founders Richard Reed, Jon Wright and Adam Balon.

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According to recent figures from eMarketer, UK programmatic digital display ad spend will grow 66.2% to reach £1.8 billion this year, accounting for more than half (59%) of the UK display advertising market for the first time. Procter & Gamble said this time last year that it aimed to buy 70-75% of its digital ads programmatically by the end of 2014.

Scoota CEO James Booth said: “The efficiency programmatic delivers is something all advertisers are looking for, but when it comes to driving powerful branding programmatically, at enough scale to deliver results effectively, the barriers are significant. At Scoota we’ve spent a number of years solving the technical challenges, allowing us to help the biggest advertisers find ways to engage, inspire and persuade customers more effectively than ever before.”

Chilcott added, “Brands are desperate for partners that understand and respect them well enough to use technology to empower and enable their creativity. This investment from the creative industry represents the two sides, creative and tech, coming together to build a better understanding of how we can help brands do great work. That is what Scoota is all about.”

Scoota has also launched a new creative tool which dramatically reduces the build times for HTML5 multi-device rich media, making it programmatic-ready at the touch of a button.

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