Making Ripples

EDITD’s co-founder named in NRF’s list of 25 people shaping retail today

EDITD’s Co-founder, Julia Fowler, has been named in the NRF’s List of 25 People Shaping Retail Today.

Celebrating 25 “Disruptors, Dreamers, Givers, Influencer and Power Players”, the List features Julia as a Disruptor whose company EDITD is “harnessing the power of data analytics to help major retailers have the right product, at the right place, at the right time.”

The List’s honourees were recognised at the NRF Foundation Gala in New York City on January 11. The NRF (National Retail Federation) is the world’s largest retail trade association, headquartered in Washington, D.C.


“Unlike in any other industry, people interact with retail every single day, and these 25 individuals are making today’s innovative, customer-centric and unique shopping experiences possible, collectively making up one of the most impressive groups of professionals in retail”, said NRF Senior VP Ellen Davis.

EDITD is the market-leader in real-time analytics of pricing, assortment and deep product metrics for apparel professionals. Its software is used daily by the world’s most successful and fastest growing retailers and brands.

EDITD’s clients are spread across all continents (except Antarctica!), in countries as diverse as South Africa, Russia, Brazil, Australia, Indonesia and the US & UK. The product is used by retailers, suppliers and brands including Gap, Banana Republic, ASOS, Gilt Groupe and River Island, among many others.

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