• Dynamic Action
  • Sector
    Advanced Retail Analytics software
  • Locations
    Redwood City, Dallas, London
  • Investment status
    Current
  • www.dynamicaction.com

Dynamic Action

The typical retailer will lose 11.7% of revenue this year due to the combined impact of overstocks, out-of-stocks and needless returns in their omni-channel operations. Advanced analytics for retail merchandising success is not wishful thinking. DynamicAction automatically creates an environment where data spanning the organization is scientifically considered using algorithms written by world-class data scientists and retail experts. The company’s technology identifies disconnects across the data sets and organization, prescribes specific actions to take to solve those disconnects, and prioritizes them by financial impact to your business.

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Under the leadership of John Squire, ex Coremetrics CSO, DynamicAction has a blend of the best retail experts and engineers, data scientists and marketers from the most recognizable companies in their industries, including McKinsey, IBM, Figleaves, Coremetrics, Travelocity, Marin Software, Harrods, Tesco, Chevrolet, Chevron, Match.com and Topshop. DynamicAction’s customer base has a few things in common: They are leaders in their categories, have extremely complex businesses and are facing intense competitive environments. Most importantly, they have visionary leaders who understand that reports, dashboards, and one-size-fits all analytics are simply no longer enough to be successful. You see them quoted in the press and headlining industry conferences for a reason. They are leading the retail merchandising revolution and will be the ones who beat their digital business plan and stay ahead of customer expectations. They are they ones that lean forward to make better decisions and take fast action on their cross-organizational and cross-channel data. Amongst them are Brooks Brothers, Clarins, Tesco, ElCorte Ingles, Nine West and Cole Haan.

Learn more at www.dynamicaction.com.


"Whilst retailers worldwide are under intense competitive pressure due to Amazon and the internet, they are also losing a staggering $1.75 trillion in lost revenue opportunities on an annual basis. DynamicAction helps find and win these lost opportunities on a day in day out basis. At Nine West, their ROI on DynamicAction was 15x in 4 months as we uncovered $5.7m in profit (not revenue) potential during this time period."

-John Squire, CEO, DynamicAction

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